Things you've asked us
We've tried to answer the main questions we were asked in our pre-launch research meetings but if there's something specific you want to know then either e-mail Chrissie or call 020 8939 6474.

Will it cost me more?
No... in fact you'll probably get more for your money. Because you're dealing directly with the florist making your design, there are no middlemen, no hidden charges or commissions and no call centres to pay for.
That means your budget is spent on flowers and delivery only and the florist can do the very best job for you. As a guide we've shown average prices for the designs shown and all orders will be plus delivery - which is usually around £4.95.

Are Master Florists and Good Florist really better?
Yes because they've made the commitment to be vetted and approved by our independent evaluation panel. Master Florists not only produce some of the best floristry, they offer best business practice as well. Oh yes and they know Caroline will have something to say if she hears of anything going wrong!

Can I choose what I want?
Absolutely... that's the whole point of ringing a florist directly. This is bespoke personal floristry, not flowers by numbers or something shoved in a box and delivered by a man in a lorry.
You see Mother Nature has an annoying habit of playing tricks, which means that sometimes flowers just aren't up to scratch and so any florist worth their salt just won't buy them. Our florists would rather be honest and suggest a sensible, high quality alternative than send out something half good just because that's what was in the picture.
Therefore please use our portfolio of designs on our Masterflorist site as a guide to what you could have and then talk to the florist making the design. That way that can talk through any changes you'd like to make and they can tell you about availability and special buys of the day.

Do I have to have Chrysanthemums and Carnations?
We’d say yes because there are some wicked varieties out there that you probably have never seen and trust us they are anything but boring. But you could also choose Alium, Gerbera, Gloriosa Lily, Agapanthus, Celosia, Zandetchia ... in fact if you look at the varieties on the Flowers & Plants Association site there's probably not a flower a florist can't get ... although some do need to be pre-ordered or may not be available all year round.

What sort of design can I order?
Anything you like and for as much or little as you want to spend. We've supplied a basic list of design styles but talk to your florist and they can suggest the best design for your gift and budget.

What guarantees can I expect.
The one a florist makes to themselves to give best possible service and value so you’ll come back. However on a more formal basis most florists offer a guarantee and if they belong to the British Florist Association they’ve agreed to stick by the trade association Code of Conduct.

What if there's a problem or I need help?
Simply call or e-mail us. Our land line is 020 8939 6474 and our offices are open, 9 - 6, Monday to Friday. If it's a problem with the order we'll first of all try and sort it out ourselves and if that fails pass it over to the BFA Arbitration service. If, on the other hand, you just want some friendly advice we'll do our best to help.

How to use Florist Pages
This service is all about finding the best florist in the area you want your flowers sent to and then talking to the florist or using the hyperlink to visit their own website.
Simply key in the town or postcode and press search. A list will come up of all the florists in the area, Master Florists at the top, then our Good Florist Guide shops and then all the others. Same day delivery is usually available up to 3.00 p.m. each day, although if you're nice you may get away with later!

Why Use Florist Pages
Because it’s the only directory that can guarantee to only feature real, independent florists which means you are spending money with the person making the delivery… not an expensive middleman.

Do shops pay to be in the guide?
No. All our websites are free to florists. They appear in the lists because we want them to.

Are you looking for other recommendations?
Yes. If you know of a fantastic florist who should be in either our Good Florist Guide or a Master Florist shop then we would love to hear about them. Simply email their details to info@thewordhouse.co.uk with a few lines about your experience and why you recommend they be included.

Are you looking for feedback?
Again yes, if there is a florist on this list who doesn’t perform as well as you would expect then we would like to know. As before just send their details to info@thewordhouse.co.uk

I’m a florist, how can I be included?
If you are a florist and you are not on our list, please contact us. If you feel you are good enough to be included in our Good Florist Guide then we would love to hear from you – simply click here for an application form